Chiefs Sign Coke Deal as Luai Keeps Pepsi Role

Rugby player Jarome Luai will retain his status as the face of Pepsi in Papua New Guinea, despite joining the Chiefs and donning Coca-Cola's logo on field.

The Chiefs confirmed a sleeve sponsorship deal with Coke worth more than $5 million (AUD) over three seasons, but Luai still maintains an estimated $300,000 per year deal with Pepsi.

This crossover between branding is rare, given the intense rivalry between Pepsi and Coca-Cola.

'Situations happen where individual players have commercial relationships with one brand that can sit alongside the club's partnerships,' said Chiefs CEO Lorna McPherson.