Choice Hotels Brings Hotel Booking to Google's AI Mode Search

Choice Hotels has partnered with Google to bring hotel booking to AI mode in search, allowing travellers to describe their hotel requirements in natural language rather than relying solely on traditional search filters.

The capability has started rolling out in the United States and allows users to specify destinations, dates, preferred amenities, and other requirements, with AI Mode returning relevant hotel options alongside room images, prices, guest ratings, and reviews.

Choice Hotels is also participating in a new capability that displays the cost of stays in Choice Privileges points for loyalty programme members.