Coca-Cola Beats PepsiCo in Health Trend Shift
Coca-Cola has made significant strides in its zero-sugar drink lineup, leading to stronger growth and market share gains.
In contrast, PepsiCo's North American beverage volume fell 4% in the latest quarter, while its organic revenue grew just 2.4%, lagging behind Coca-Cola's 6%.
Coca-Cola's focus on innovation has paid off with the success of products like Coca-Cola Zero Sugar, which grew 16% globally across all geographic segments.
PepsiCo, however, seems to be playing catch-up, citing the need to 'restate certain global brands' and invest in 'affordability initiatives', indicating brand fatigue and pricing pressure.