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Coca-Cola Bolsters Matchday Experience with Newcastle United Deal

Guavy AI Editorial Team Published September 24, 2026

Instruments

Newcastle United has announced a multi-year deal with Coca-Cola, making it the club's Official Soft Drinks Partner and Presenting Partner of the St James' STACK fanzone. This 'landmark deal' comes after Knox Hydrate secured naming rights for the club's Benton training ground and became the front-of-shirt sponsor.

The partnership aims to enhance the matchday experience at St James' Park, with exclusive live music performances, interactive fan zones, game-day giveaways, and VIP experiences throughout the season. According to Newcastle United, this collaboration will 'supercharge the matchday experience both in-person and through shareable digital moments blending football with music and culture.'

Commenting on the partnership, Newcastle's Chief Revenue Officer Dave O'Connor said: 'Coca-Cola has a long and rich history in sport, holding relationships with some of the biggest names in world football. We're delighted to welcome such an esteemed partner to Newcastle United.'

Coca-Cola Bolsters Matchday Experience with Newcastle United Deal

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