Coca-Cola Crushes Expectations with Record-High Earnings

Coca-Cola has hit an all-time high in market capitalization after releasing its second-quarter earnings report. The beverage giant's stock rose more than 7% in early trading, breaking through the $90 mark.

The company's revenue reached $13.38 billion, up 7% year on year, while net profit hit $4.438 billion, up 17% year on year.

Coca-Cola's success can be attributed to its ability to increase both unit case volume and price/mix, a rare feat in the beverage industry. The company's operating margin also rose to 34.9%, likely the highest level in its history.

The World Cup marketing campaign was a major contributor to Coca-Cola's success, with the company achieving the highest beverage penetration rate in history. Over 4.6 million bottles of soft drinks or bottled water were consumed in the stadiums during the event.