Coca-Cola Freestyle Brings Powerade Xtra Sour to the Fountain
The Coca-Cola Company has introduced Powerade Xtra Sour on its Coca-Cola Freestyle fountain machines. This new offering combines Powerade's performance credentials with a unique sour flavor experience, available in multiple flavors and both full- and zero-sugar varieties.
Powered by the patented micro-dosing technology of Coca-Cola Freestyle, Powerade Xtra Sour delivers an intense sour profile without requiring additional equipment or labor. This innovation caters to consumers seeking adventurous and flavor-forward beverages.
The product is designed to create a differentiated hydration experience that goes beyond traditional sports drinks. Unlike packaged sour sports beverages, it offers an exclusive, customizable fountain experience that drives trial and repeat purchases.