Coca-Cola India Breaks Digital Mosaic Record During Ganesh Utsav Celebrations

Coca-Cola India has created a massive digital mosaic to celebrate Ganesh Utsav. The project, titled 'Wall of Moments', brought together over 28,000 individual human portraits to create one large visual experience. This achievement earned recognition from the Asia Book of Records and India Book of Records for the largest digital mosaic art of human portraits created during Ganesh Utsav.

The Wall of Moments was a collaborative effort that used Maaza Festive Cameras placed across Maharashtra to capture individual photographs. These images were then transformed into a larger festive composition, showcasing diverse faces and enjoyable moments through a single visual expression.

This innovative project marked a significant milestone for Coca-Cola India's engagement with the festive season. It brought together digital creativity and consumer participation in a culturally relevant experience. According to Lavanya Hatwalne, Senior Director, Integrated Operations, Coca-Cola India, 'At Coca-Cola India, we are constantly looking for meaningful ways to bring our brands closer to consumers.'

The recognition is especially significant as it coincided with Maaza's 50th anniversary in India. The brand has been a part of consumers' everyday moments and celebrations for five decades.