Coca-Cola Kicks Off Premier League Campaign with Central Cee Track

Coca-Cola has partnered with British rapper Central Cee to release an original track called 'The Team' as part of its Premier League campaign. The song, which is exclusive to this season's campaign, celebrates the beauty of the game and captures the emotions of being a fan.

Central Cee, who recently became the first UK rapper to surpass 10 billion streams on Spotify, co-created 'The Team' with producer P-rallel. The track will be released under Live Yours (Columbia Records) and Coca-Cola's own record label, real thing records, which was founded last year.

The song is part of a larger campaign called 'Taste Every Second', which includes limited-edition packs and exclusive content for fans. The campaign aims to bring the excitement of the Premier League to life through music and storytelling.

'The Team' will be available on streaming platforms from August 18th, coinciding with the start of the new season.