Coca-Cola Launches New Fanta Berry Flavor in Tanzania

Coca-Cola has launched a new flavor of Fanta in Tanzania, targeting young consumers.

The new Fanta Berry flavor is available at selected retail outlets, supermarkets, universities, kiosks, and other trade outlets across the country.

According to Kabula Nshimo, Coca-Cola Tanzania Senior Marketing Manager, Fanta Berry offers a fruity alternative while responding to changing tastes.

The launch campaign will be driven by the 'Kipapli' platform, using music, dance, fashion, creator culture, and consumer activations to engage young people.