Coca-Cola Takes Aim at Kocola Trademark Application

The Coca-Cola Company has filed an opposition to a trademark application for 'KOCOLA' with the Trademark Trial and Appeal Board of the United States Patent and Trademark Office.

The company argues that it has owned, registered, and used the world-famous COCA-COLA trademarks for over 140 years, covering various goods and services such as beverages, plates, drinking glasses, light fixtures, metal products, beddings, clocks, paper products, linens, and clothing.

Coca-Cola claims to have spent millions of dollars advertising and promoting the COCA-COLA brand, and that the 'KOCOLA' mark resembles its own trademarks as to be likely to cause confusion or deceive.