Coca-Cola Taps Central Cee for Premier League Campaign

Coca-Cola has launched a new Premier League campaign featuring British rapper Central Cee. The two-minute commercial, directed by Keane Pearce-Shaw through Riff Raff, centers around the emotional highs and lows of football fandom.

The ad opens with an overhead shot of a stadium in darkness before bursting into life as Central Cee appears dancing on a floodlight. Quick cuts follow, showcasing fans from all ages enjoying matches at home or in stadiums.

Coca-Cola has partnered with Central Cee, who has become one of British rap's biggest global exports with over 10 billion Spotify streams. The rapper is also an avid football fan and enthusiast, making him a fitting choice for the campaign.

The commercial will run across multiple platforms, including TikTok, Instagram, YouTube, and Facebook, supported by creator partnerships and OOH/DOOH at stadiums and transport hubs.