Coca-Cola Taps Diogo Gioia as New General Manager for Portugal

Coca-Cola has appointed Diogo Gioia as its new General Manager for Portugal, replacing Luís Simões who has moved to a different leadership role within the company.

Gioia brings over twenty years of experience with Coca-Cola, having held various commercial and leadership roles in Portugal and abroad. His appointment is part of the company's efforts to adapt to changing consumer habits, including growing demand for lower-sugar drinks, premium products, and sustainable packaging.

Coca-Cola has invested significantly in sustainability initiatives in Portugal, using more recycled materials in its packaging and working to improve recycling and collection rates. The country remains an important market for the company due to its strong tourism and hospitality industry.