Coca-Cola Taps Fashion Iconic Power with The Devil Wears Prada 2

The Coca-Cola Company is partnering with The Devil Wears Prada 2 film to launch global campaigns for Diet Coke and smartwater. The collaborations will feature both brands in the movie, with Diet Coke activating globally and smartwater focusing on the US market.

Diet Coke's campaign includes limited-edition slim cans and a bespoke advertisement set within the film's fictional Runway offices. The activation will launch across multiple regions, including the US, UK, Mexico, and Chile, supported by localized campaign executions.

The smartwater campaign will deliver a digitally led activation designed to deepen consumer engagement. This includes an interactive experience, promotional rewards, and a limited-edition redesigned bottle inspired by the film.