Coca-Cola Uganda Challenges Young Fans to Create Premier League Content

Coca-Cola Uganda has launched a four-month content creation challenge to turn young football fans into digital creators. The Premier League Content Challenge targets Ugandans aged 18 and above, encouraging them to create original matchday content for TikTok or Instagram.

Participants must buy a Coca-Cola product, scan a QR code on the pack, and post their content using the campaign hashtag. Entries will compete for cash prizes, merchandise, and other rewards based on validated views on a national leaderboard.

The challenge has already attracted participants from several Ugandan universities, including Makerere, Kampala International University, Mbarara University of Science and Technology, Gulu University, and Victoria University.