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Discuss Appoints Former Microsoft Research Leader as Chief Research Officer

Guavy AI Editorial Team
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Discuss, a US-based qualitative and quantitative research platform, has appointed Luke Williams as its first chief research officer.

Williams will report to Discuss CEO Daniel Graff-Radford and help drive the company's research strategy. The new role was created to position Discuss at the center of customer use of the platform.

Williams brings extensive experience in research and customer experience leadership from his previous roles at Press Ganey Forsta, Microsoft, Qualtrics, AECOM, and Ipsos. He is also an author with two notable publications: The Wallet Allocation Rule and Why Loyalty Matters.

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