Disney and Champion Launch NFL Team Disney Character Merchandise

The Walt Disney Company and Champion have teamed up to launch a new apparel collection that merges NFL teams with iconic Disney characters. The Disney x Champion NFL Collection debuted at Fanatics Fest NYC on July 16, 2026, featuring eight initial team-character pairings. The event, known as the Disney Fan Draft, was co-hosted by NFL commissioner Roger Goodell and included appearances by stars like Tom Brady and Rob Gronkowski.

The collection includes t-shirts, crewnecks, and sweatshirts, with some notable pairings such as Captain Hook with the Tampa Bay Buccaneers, Captain America with the New England Patriots, and Woody with the Dallas Cowboys. These items are currently available for purchase at Fanatics Fest NYC, while the full lineup of 32 team pairings will be revealed in August. The merchandise will then be sold on platforms like Fanatics.com, NFLShop.com, DisneyStore.com, and select Lids locations nationwide.

The launch comes ahead of Super Bowl LXI, scheduled for February 14, 2027, at SoFi Stadium in Los Angeles. The game will be broadcast on ABC and ESPN, both of which are part of Disney's portfolio. This collaboration marks a unique fusion of sports fandom and Disney's beloved franchises, offering fans a chance to celebrate their favorite teams alongside classic characters from Disney, Marvel, Star Wars, and Pixar.