Disney and TikTok Unveil Groundbreaking Content-Sharing Partnership

The Walt Disney Company and TikTok are joining forces in a groundbreaking partnership that combines their strengths to bring fans an unparalleled short-form content-sharing experience.

The agreement will allow creators to share their Disney-centric fan-created content on both TikTok and the Disney+ app, featuring beloved characters and stories from across Disney's vast library of franchises. The collaboration aims to tap into the creativity and enthusiasm of fans worldwide, fostering a deeper engagement with Disney's storytelling universe.

The deal will pilot in the US this month before expanding to other markets, showcasing an expansive collection of curated content from TikTok on the Disney+ app. According to internal data, nearly half of surveyed viewers said they went on to watch a movie or TV show on a streaming service or television after discovering entertainment content on TikTok.

The joint-run Disney Creator Ambassador Program will provide best-in-class creators with exclusive rewards, increased visibility, and career development pathways, reflecting Disney's commitment to building relationships with the next generation of creative talent in partnership with TikTok. This initiative underscores the companies' shared belief that great talent can come from anywhere.