Disney Invests in AI for Human-Centered Storytelling

The Walt Disney Company has announced its commitment to investing in artificial intelligence (AI) and machine learning, naming Industrial Light & Magic and Pixar among the teams it is supporting. In a letter filed with the Securities and Exchange Commission on August 5, Disney stated that AI will be used to 'enhance a creative process that will always be human-centered, artist-driven, and creator-led.'

The company made its J.A.R.V.I.S. AI tool available to over 2,000 Imagineers earlier this year, providing access to more than 70 years of institutional knowledge. Disney is also using AI-powered digital twins and simulation tools to design and stress-test attractions.

The commitment follows job reductions at Pixar earlier this year as the studio refocused on theatrical features. Disney has also created an internal oversight unit for the technology, known as the Office of Technological Enablement.