Disney Legend's Book Reveals Secrets Behind Theme Park Magic

Two new books have been released that shed light on the creative process behind theme park attractions. Disney Legend Joe Rohde's book, 'Floating Mountains,' explores the nature of creativity and how it inspires people. In his book, Rohde shares his philosophy for gathering and managing diverse teams to create innovative projects.

Rohde argues that top-down management can replicate ideas, but it cannot create new ones. Instead, he advocates for a team-driven approach where members are given the direction of a theme, allowing them to express their own stories and experiences.

This approach has been successful in various Disney projects, including Animal Kingdom and Guardians of the Galaxy: Mission Breakout. Rohde's book also includes an extensive bibliography for those who want to delve deeper into the science behind creativity.

Another author, Bob Rogers, a theme park industry hall of fame member, offers a more practical guide to theme park design in his book 'Deep Story.' Rogers shares tips and techniques used by him and his teams to create attractions that evoke deep emotional connections with visitors.