Disney Parks Thrive Amid Record Investments
Disney's domestic theme parks continue to thrive, according to the company's Chief Financial Officer Hugh Johnston. Speaking at the Goldman Sachs Communacopia + Technology Conference, Johnston reported a 3% increase in attendance at Walt Disney World and a 4% rise globally during the third fiscal quarter.
The growth is attributed to the company's intellectual property, as well as a shift in marketing efforts toward domestic travelers. Disney Experiences generated nearly $10 billion in revenue and over $3 billion in operating income during the quarter.
Johnston emphasized that the investments pouring billions of dollars into the theme parks serve two purposes: adding capacity and increasing value for guests. The company is also sensitive to keeping ticket prices relatively low, particularly during value periods, to allow younger families with less disposable income to visit.