Disney Taps Adam Smith to Lead Streaming Business

Walt Disney has announced the appointment of Adam Smith as chairman of its streaming business, a move aimed at sharpening the company's focus across its direct-to-consumer platforms. This includes popular services such as Disney+ and Hulu.

Smith joined Disney in 2024 and will be responsible for strategy and development across Disney's global entertainment subscription video-on-demand business. He will also oversee proprietary advertising technology and emerging technologies.

The appointment comes as Disney places greater emphasis on its direct-to-consumer business, which has become a key part of its strategy to distribute content, deepen engagement with viewers, and grow its advertising business.