Disney Taps TikTok Creators for Exclusive Disney+ Content

The Walt Disney Company has partnered with TikTok to bring fan-created short-form content featuring Disney's iconic characters and franchises to the Disney+ streaming platform.

The collaboration, a first-of-its-kind global partnership, will initially roll out as a pilot in the US in the coming months, with plans to expand to other markets thereafter.

TikTok creators who opt into the programme will have their Disney-themed videos featured on both TikTok and in Verts on Disney+, showcasing content inspired by franchises including Pixar, Marvel, Star Wars, FX and more.

The agreement also gives TikTok creators access to creative assets from hundreds of Disney films and series, enabling them to produce original content based on the company's vast portfolio of intellectual property.