Disney Teams Up With Like Nastya for New Kids' Content

Disney has made a significant move in the kids' content space by partnering with Like Nastya, a popular YouTube channel with over 450 million subscribers worldwide. The deal marks the first development agreement between Like Nastya and a major entertainment company, and it includes the creation of an original animated preschool series for Disney Jr. and Disney+.

The partnership also covers the development of new live-action content aimed at kids, tweens, teens, and families, giving the brand's reach beyond just the preschool set. Additionally, Disney will gain access to a curated collection of existing Like Nastya library content, which will be distributed across Disney+ and other Disney-owned platforms.

Anna Radzinskaia, Nastya's mother and founder of Like Nastya, expressed her excitement about the partnership, stating 'I'm incredibly proud of Anastasiia and how Like Nastya has grown into a global brand loved by millions of families worldwide.' The deal is seen as a strategic move for Disney to tap into the massive audience that Like Nastya has built.