Disney Teams Up with TikTok for Global Content-Sharing Deal
The Walt Disney Company has partnered with TikTok to share global content. The deal provides creators on TikTok an easier way to access licensed content from major franchises and entertainment brands, including Marvel, Pixar, Star Wars, and FX.
Disney is looking for a connection to fan communities and more regularly engage Disney+ subscribers through its mobile app by drawing on popular TikTok videos.
The collaboration includes the jointly run Disney Creator Ambassador Program, which enables creators to unlock special rewards and provide them with increased visibility, access to exclusive events, and career development pathways.