Disney Tees Up Partnership with Global Kids' Brand Like Nastya

The Walt Disney Company has partnered with Like Nastya, a global kids' digital entertainment brand, in a new content and development deal. The partnership will bring Like Nastya into Disney's ecosystem with an original animated preschool series currently in development for Disney Jr. and Disney+, along with new live-action programming aimed at various age groups.

Like Nastya has become a global phenomenon since launching on YouTube, growing into one of the platform's largest kids' channels with over 450 million subscribers across 25 YouTube channels spanning 22 languages and accumulating more than 275 billion lifetime views.

The deal will expand the types of content available under the Like Nastya brand while introducing the creator's world to Disney audiences. Disney will also have access to a curated collection of existing Like Nastya library content, which is known for its playful storytelling, imaginative adventures, music, and family-friendly entertainment.

Anna Radzinskaia, Nastya's mother and founder of the Like Nastya brand, stated that she is 'incredibly proud' of Anastasiia and how 'Like Nastya' has grown into a global brand loved by millions of families worldwide. The partnership was also announced through the official Like Nastya social media accounts.