Disney's Magic Kingdom Gets a Personalized Booking Assistant

The entertainment giant Walt Disney is launching its own AI engine behind its booking site and app for Walt Disney World. This tool will allow users to ask booking questions conversationally, such as 'My children really like The Little Mermaid, want to spend time in the pool and have easy transport to the Magic Kingdom park, which hotel should we stay at?'

The AI feature will provide suggestions based on user needs and preferences. Users can also ask the chatbot to compare resorts across features like location and pricing.

The tool is being built using Google's Gemini AI offering, but it will only scrape information from official Disney data rather than the broader internet.