Disney's Unique Strength: Leveraging Fan Engagement for Success

Disney's strength lies in its ability to engage fans across various titles and franchises. To leverage this advantage, the company should focus on what makes it unique. One area of improvement is D23, Disney's official fan club. While D23 has a dedicated team that cares about Disney history and understands fans, it often feels under-supported by the broader company.

To rectify this, Disney should bring together representatives from various businesses to decide how D23 can best serve fans throughout the year. This would require consistent participation and resources from studios, Disney Experiences, television, consumer products, and other teams.

D23 is uniquely positioned to connect Disney's past, present, and future. By giving it the support it needs, Disney can create a continuous experience that showcases its history, current projects, and future endeavors. If this isn't possible, Disney should consider rethinking D23 from scratch for the Disney of 2027.

Another area where Disney can improve is by listening to fans. The company's live-action division has found ways to engage with audiences, but other parts of the business struggle to do so. By acknowledging and addressing fan concerns, Disney can build stronger relationships with its audience and make better creative decisions.