Euromonitor Integrates Passport with Microsoft 365 Copilot for Enhanced Market Intelligence

Euromonitor International has integrated its market research platform, Passport, with Microsoft's AI-powered tool, 365 Copilot. This integration enables users to ask natural language questions and receive trusted market intelligence directly within their workflow.

The Euromonitor Passport agent, powered by Model Context Protocol (MCP) integration, pulls data-driven insights in seconds, helping organisations make quicker, more confident decisions.

Chris Fosberry, Chief Technology Officer at Euromonitor International, stated that the future of market intelligence will be defined by how seamlessly it connects to decision-making. By integrating Passport with Microsoft 365 Copilot, clients have a faster, secure way to access Euromonitor's 50 years of human-led insights and market data.

The integration reduces decision risk by providing users with evidence-based analysis and expert insights. Additionally, it extends the value of Microsoft 365 Copilot by connecting AI-generated responses to Euromonitor's market intelligence.