Fanta Spooks Up Its Brand with Original Entertainment Push

Fanta is launching a major entertainment push to establish itself as a permanent fixture of the Halloween season. The brand, owned by Coca-Cola, has unveiled Fanta's Haunted Universe, a new world of entertainment featuring four new characters, storytelling, and live and digital experiences that will run through this year's spooky season and beyond.

The launch marks a significant shift for Fanta as it evolves from a seasonal Halloween marketer to an original content creator. The brand aims to create a platform that entertains fans for many years to come, according to Ibrahim Khan, global vice president of marketing at Fanta.