Feld Signs 10-Year Deal to Keep Disney on Ice Churning
Feld Entertainment has signed a new 10-year contract with The Walt Disney Co. to produce Disney On Ice, extending its partnership in this venture for another decade.
The deal means that Feld will continue to license Disney's characters and stories to bring them to life on ice through global touring productions of Disney On Ice.
Feld's creative team is responsible for writing the storylines, composing the music, designing and producing costumes, sets, and props, which are then performed by its figure skaters in front of audiences worldwide.
The company has been the longest-standing licensee of The Walt Disney Co. since 1981, with Disney On Ice entertaining over 350 million people across 577 cities in 80 countries.