Finlandia Vodka Sizzles as Coca-Cola HBC Sees Strong Growth

Coca-Cola HBC acquired Finlandia Vodka in 2023 and has since integrated it into its premium spirits portfolio. The brand's performance has been impressive, with a 31.8% increase in incremental organic volume growth in 2024, followed by another 12.2% growth in 2025. According to IWSR data, Finlandia has the highest value growth in the standard-plus vodka segment.

Yannis Athanasiadis, premium spirits director of owned brands at Coca-Cola HBC, attributes the brand's success to its unique heritage and product credentials. The company chose not to reinvent Finlandia but rather reconnect it with today's consumers by emphasizing its Finnish glacial water and barley origins.

The 'It's Sooooooooo Fine' platform is central to the brand's marketing efforts, positioning Finlandia as a premium vodka that offers a smooth, delicate taste. The campaign aims to make the brand feel relevant, contemporary, and culturally alive, with a focus on enjoying life's moments on one's own terms.

Finlandia targets consumers who want quality without status codes traditionally associated with premium spirits. Athanasiadis views the vodka segment as versatile, suitable for various occasions, from a Martini in a bar to a cocktail at home or a spontaneous night out.