Fitbit Air Arrives in India: Can Google's Screen-Free Wearable Win Over Smartwatch Fans?

Google has launched its Fitbit Air wearable in India, priced at ₹13,999. The device offers screen-free health tracking and is set to compete with existing smartwatches on the market.

Zenia Baria explains that Google's decision to go screen-free is an attempt to differentiate itself from other wearables, which typically come with a display.

The Fitbit Air will be available in India starting October 2. With its focus on health tracking without the need for a screen, it remains to be seen whether consumers will opt for this device over existing smartwatches that offer similar features but also include displays.