Four Essential Salesforce Flow Types for Marketers

Salesforce's automation tool, Flow, is a powerful asset for marketers looking to streamline workflows and automate processes. With nearly 100 flow types available, it can be overwhelming to know where to start.

However, a closer look reveals that only a handful of these flow types are essential for marketers. In this article, we'll explore four key flow types that will get you started with confidence: Audience Flows, Automation Event-Triggered Flows, Data Cloud-Triggered Flows, and Autolaunched Flows.

Audience Flows allow you to target specific audiences based on various criteria such as data 360 segments members, actionable list members, CRM records, or campaign members. These flows can be scheduled to run once or recur at customizable intervals.