Darren Allaway, head of Goldman Sachs Apex across EMEA, highlights the firm's extensive reach in serving family offices across a diverse region. With teams in major financial hubs like London, Amsterdam, and Dubai, Apex delivers tailored investment solutions to sophisticated family offices. The demand for family office capital has surged, with these investors becoming both financial backers and strategic partners.
The median allocation to alternative investments among family offices remains around 42 percent, with a slight increase observed. Private credit and direct equity investments are particularly popular, while sports and AI infrastructure have emerged as significant thematic interests. The recent sale of the Los Angeles Lakers for $12.5 billion underscores the high valuations achievable in the sports market.
Family offices continue to maintain substantial cash holdings, adopting a barbell approach that combines long-term investments with liquidity for opportunistic ventures. Geopolitical conflicts have not driven a meaningful shift away from U.S. assets, as the country remains a central investment destination due to its economic strength and technological leadership.