Google Acquires Spirit Airlines Data for $10 Million

Google has made a move to acquire Spirit Airlines' data trove in a deal reportedly worth $10 million.

The bankrupt airline is selling off its assets through bankruptcy, and Google sees an opportunity to improve its artificial intelligence models with the purchase.

The data includes internal emails, spreadsheets, booking information, frequent flyer details, transactions, and employee data, but has been stripped of any personally identifiable information.