Google Ad Tech Business Spared Breakup by US Judge
A federal judge has rejected the US Justice Department's push to break up Google's massive advertising technology business, ordering changes to its business practices instead.
The ruling came after Brinkema ruled last year that Google illegally maintained monopolies over its publisher ad server and ad exchange.
Google argued that breaking up the business would be complicated and could hurt smaller publishers that relied on the company's technology and scale to sell advertising.
The Justice Department had sought a more dramatic remedy after Brinkema ruled last year, pushing for Google to sell its AdX advertising exchange and make public some of the computer code behind its publisher tools.