Google Brings Avatars to Brands with Gemini AI Model

Google has introduced a new AI model called Gemini that allows brands to create conversational avatars. The product, known as Live Avatar, builds on last week's introduction of 'Gemini 3.8 Live' and integrates near real-time live dialogue with video generation and speech.

The goal is to give companies a distinct visual identity to fit their brand, according to Google. The Live Avatar feature creates an experience that listens, sees, and speaks with a dynamic visual persona.

Google demonstrates realistic and cartoon-like avatars in videos, which act naturally and create multimodal conversations using facial expressions while looking, listening, and speaking in natural language with the user.

The company said it will offer a library of avatars for brands or companies can customize their own avatars. These are only available through enterprise allowlisting, a cybersecurity practice where an organization compiles an approved list of applications, email addresses, IP addresses, or websites that are permitted to run or be accessed on its network.

Google is positioning the tool as something brands can use to sell products by creating conversational experiences rather than traditional ad units. It can guide product experiences and provide more information to users to make a better decision on purchases.