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Google Brings Hotel Booking to AI Mode

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Google has started rolling out hotel booking through its AI Mode in Search for U.S. users in English. The feature allows users to complete eligible reservations directly within Google, using a 'Continue on Google' flow that integrates with Google Pay.

The initial rollout includes 10 hotel chains and online travel sites, including Booking.com, Expedia, Hotels.com, Priceline, and Trip.com. Hotel partners include Choice Hotels International, Hilton, IHG Hotels & Resorts, Marriott International, and Wyndham Hotels & Resorts.

Users can describe their trip and hotel preferences to receive a visual list of options, which includes guest reviews and details for comparison. The booking process allows users to choose a room type, review the cancellation policy, and pay with Google Pay.

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