Google Escapes Ad Exchange Sale After Third Antitrust Loss

After a series of antitrust cases, Google has emerged largely unscathed. The latest ruling comes from a US court that ruled Google does not have to sell its ad exchange after losing an antitrust case.

This is the third of three Google antitrust cases to reach a conclusion, with the other two cases also resulting in losses for the company. In one case, the DOJ failed to convince a judge that Google should have to sell off its Chrome browser, instead ordering the company to make search data available to competitors and stop requiring partners to distribute Google apps on mobile devices.

The third antitrust case was brought by Epic Games, which alleged that Google had used its control of Android and the Play Store to suppress alternative app stores and keep prices high for consumers. While Google lost this one too, the remedies are limited to the US, and the company maintains control over app vetting.

The ruling frees Google up to focus on building new monopolies in AI, with the current DOJ seemingly uninterested in standing in the way of Big Tech.