Google Expands AI Brief and Introduces AI Max Reporting

Google has introduced new AI Max reporting in Google Ads, providing advertisers with an end-to-end view of the Search Ads journey. This feature is now available globally and will make it easier to evaluate and validate the strategic value of AI Max in campaigns.

The company has also expanded its AI Brief service, which allows advertisers to steer campaign messaging, creative guidelines, and audience targeting in multiple languages. The service was previously only available in US English but is now available in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish.

AI Brief uses Gemini technology to enable marketers to provide business context and guardrails while Gemini handles execution. This allows advertisers to have more control over their campaigns in their native language before they go live.