Google Rolls Out Global Spam Update for September 2026

Google has released its September 2026 spam update, which will take approximately two weeks to roll out globally. This is the fourth spam update this year and the first one to last longer than a couple of days.

The update targets sites that violate Google's search spam policies, but does not specifically target link spam or all spam policies. Sites that are affected by the update should review Google's spam policies to ensure they comply with them.

Google will refresh its spam updates periodically, which can take months for a site to recover from. The company uses AI-based systems to detect search spam and improve its prevention methods over time.