Google Tests New Sitelink Ad Format in AI Mode

Google is testing a new format for its ads within AI Mode, which has been increasingly prominent in recent times. This format aims to boost click-through rates by providing users with more information about the advertiser. The new sitelinks format has been spotted by Anthony Higman, who posted a screenshot on X.

Higman noted that this format could be part of Google's AI Mode monetization strategy, but expressed uncertainty about why the sitelinks appear 'off' to him. This development is still in its early stages, and it remains to be seen whether the new format will be widely adopted or not.