Google’s Holiday 100 list for 2026 highlights several trending toys that are likely to sell out quickly. Among the top picks is the interactive Pets Alive Mommy & Baby Elephant, which has gained popularity alongside the resurgence of elephant-themed gifts. Parents are also favoring the Toniebox, particularly the Bluey-themed version, which includes figurines, a game board, and a sunrise alarm feature. This device is expected to go on sale as Black Friday approaches.
Squishy toys remain a hot commodity, with the NeeDoh toys standing out due to their slow-rise design and sweet scents. Train sets are also in demand, with a space-themed 40-piece set earning a spot in the Toy Awards for preschoolers. The Looker Play Kit subscription, which delivers curated analog toys monthly, is another highly searched product, though the brand’s colorful Block Set is a better option for toddlers.
For older kids, adjustable roller skates from Crazy Skates are making waves, featuring light-up wheels for added fun and visibility. The list also includes a blind box toy, a giant train set with interactive elements, and a vibrant LEGO DUPLO set that combines letter building with brick play. Additionally, an 8-foot piano mat allows kids to compose and record their own songs, catering to those who want to channel their inner musician.