Graham Takes Over as Voice of McDonald's UK Adverts
McDonald's has replaced Dexter Fletcher as the voice of its UK adverts, leaving fans divided over the change. Fletcher, an English actor and director known for films like 'Rocketman' and 'Eddie the Eagle', spent two decades voicing McDonald's ads.
However, in April, Stephen Graham took over the role, reportedly to connect with younger British consumers. According to marketing director Hannah Pain, McDonald's is shifting towards a more contemporary approach, focusing on cultural credibility and everyday warmth.
Graham's voice debuted across various campaigns, including adverts for the McCrispy and Big Arch. While some fans are warming up to the change, others are calling for Fletcher's return, with one user commenting 'Bring back Dexter Fletcher!'