Hallmark Holiday Pop-Up Shop Opens at Disney Springs

The holiday season is coming early to Disney Springs with the opening of a new Hallmark Holiday Pop-Up Shop on Wednesday, Oct. 7. The limited-time store blends Hallmark’s Christmas traditions with Walt Disney World, featuring merchandise inspired by the upcoming Hallmark Channel movie Holiday Ever After: A Disney World Wish Come True.

Visitors planning to attend the opening should note a few key details. Disney may use an in-person virtual wait list, and merchandise restrictions could apply. The Lime and Orange garages are recommended for parking, which opens at 9 a.m. Additionally, Wednesday is expected to be a rainy day in Central Florida, so guests should come prepared with umbrellas or ponchos.

The pop-up shop is located in the Town Center near Gateway to Discovery and the Disney Springs Welcome Center. While specific store hours haven’t been announced, Disney Springs will be open from 10 a.m. to 11 p.m. on Oct. 7.

The collection includes festive items like a red Mickey Mouse Keepsake Ornament, a Jingle Cruise ornament, and a Cinderella Castle tree topper. Other highlights feature Mickey and Minnie in holiday-themed plush designs, a throw with Cinderella Castle surrounded by Christmas trees, and matching pajamas. The store also offers Hallmark greeting cards and gift packaging adorned with Mickey, Minnie, and vintage holiday artwork.