Hallmark Pop-Up Shop Coming to Disney Springs

A Hallmark pop-up shop is coming to Disney Springs in celebration of their new holiday movie filmed at Walt Disney World. The film, titled 'Holiday Ever After: A Disney World Wish Come True', stars Lacey Chabert and Travis Van Winkle and follows the story of a woman who reconnects with an old flame while on vacation.

The pop-up shop will offer a variety of Hallmark merchandise, including greeting cards, ornaments, gifts, gift wrap, and more. The exact opening date has not been announced, but it is expected to coincide with the launch of the new film on November 28th.

Hallmark President Darren Abbott stated that the company is 'creating a 360-degree experience around the content' with their One Hallmark initiative. This includes releasing a merchandise collection inspired by the film, which features collaborations with brands such as Loungefly and Vera Bradley.