Higgidy Partners with Brighton & Hove Albion for Match-Day Pies

Higgidy has strengthened its links with sports stadiums by partnering with Brighton & Hove Albion Football Club to supply match-day pies at the American Express stadium in Brighton. This partnership is part of Higgidy's growing sports sponsorship portfolio, which includes branding at Sussex Cricket and Rugby Super League games.

The new deal will see Higgidy supplying four delicious match-day pies to fans at the American Express stadium, including a Steak and Onion Pie with Gravy, Chicken, Ham & Leek Pie, Chickpea & Spinach Masala Pie with tomatoes, and a Guest pie - Chicken Tikka pie with red peppers. Each pie is baked in shortcrust pastry and topped with a puff pastry lid.

Higgidy champions the most nature-friendly ways of growing top-quality ingredients, using Wildfarmed flour produced using regenerative farming methods that eliminate synthetic pesticides, fungicides, or herbicides. The company proudly uses only 100% British Red Tractor assured Beef and 100% British Free Range Chicken in all its pies.