India's Festive Season Sees Surge in Search Interest and Spending

As India prepares for its year-end festive season, shoppers are expected to increase their spending compared to last year. According to Think with Google APAC, search interest for 'Diwali sales' started surging as early as August, indicating a strong demand for festive purchases.

The key to winning this year's festive season lies in understanding the behaviors of India's inspired, immersive, instant, and intelligent consumers. These AI-empowered consumers are embracing always-on loops of shopper discovery, validation, and gratification, where festive purchases can happen anywhere across myriad online or in-store touchpoints.

To tap into these consumer forces, advertisers need to use the power of AI to make their retail marketing strategy dynamic and omnichannel enough to capture sales in the exact moments when shoppers decide. Think with Google APAC reveals essential consumer insights and actionable Google Ads strategies to place brands at the top of Indian shoppers' wish lists this season.