Irn-Bru Surpasses Coca-Cola as Scotland's Top-Selling Soda
In Scotland, Irn-Bru is the top-selling soda, outselling Coca-Cola in the country. Despite being available in over 200 countries, Coca-Cola dominates sales globally, but not in Scotland. The origin of Irn-Bru dates back to 1901, when it was created as an attempt to curb Glasgow steelworkers' alcohol consumption.
Initially called Iron Brew, the name was changed to Irn-Bru in 1947 due to a Scottish food law that prohibited misleading brand names. The soda's marketing is heavily influenced by Scottish culture, with its slogan 'made from Scottish girders' referring to both the drink's history and its rusty color.
Fans of Irn-Bru have strong feelings about the beverage, with some claiming it's popular because it's Scottish. The exact ingredients of the soda are a secret, but it contains 32 flavors, including citric acid, quinine, and ammonium ferric citrate, which gives it an almost rust-like flavor.
With its unique taste and strong marketing, Irn-Bru has become a beloved part of Scottish culture. It's available on Amazon, Walmart, and other stores in the US, allowing fans to try the 'liquid gold' without traveling to Scotland.