Luvs Billboard Offers Free Diaper Packs to Jersey City Families

Procter & Gamble's Luvs brand has launched an interactive billboard in Jersey City on October 3, as part of its commitment to providing high-quality diapers at affordable prices. The 'Please Take Our Ad' billboard is constructed from free diaper packs that local families can take home.

'Leak protection shouldn't be a luxury', said Nicolas Box, Brand Director for Luvs. Luvs has been listening to parents for decades and now more than ever, families are working hard to meet the rising costs of raising children. With this campaign, Luvs is offering direct support for parents through free diapers, donations, and additional opportunities to save.

Luvs is donating over 250,000 diapers to Feeding America, a nationwide network of food banks that directly supports families who experience challenges affording the resources their children need.